Every business person goes into business with the aim of making a profit… that is the only way it makes sense. But what is profit really?
Profit is the amount of money that is left in your pocket after you have taken off all the costs that are associated with delivering the service or selling the product to the customer. This sounds simple enough, right?

Value proposition is a description of your product with a focus on what it is, what it does for the customer and what the experience of using your product is. It is highly centered on the value provided to the customer and NOT on the innovativeness of the product.