Create a value proposition

Value proposition is a description of your product with a focus on what it is, what it does for the customer and what the experience of using your product is. It is highly centered on the value provided to the customer and NOT on the innovativeness of the product. 

The most innovative product could fail purely because it does not serve a need or address a relevant concern of the customer.

For this you need to answer the following questions:

• What does your product do for the customer?
• How does it do that
• What is the experience the customer can expect

BGH Example
At BGH, we support SMMEs to better understand the economics of their business in order to maximise profitability. We will leave the business with a pragmatic growth plan that is tailored to their business. In some cases, this will include a digitisation strategy and/or a strategy to list with retailers or supply corporate clients as well as support with the documentation required to gain access to growth funding.

At BGH we offer a range of services to that are tailored to meet a range of identified needs of our SMME clients.

Services include a business growth package. Within this package, businesses can expect the following services

• Profitability analysis
• Business plan review & comments
• Financial modeling to understand funding requirements
• Advice on funding partners to approach

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For an additional fee we can also provide the following optional support:

• Business plan creation
• Funding application support
• Pitching coaching
• Negotiation coaching

The customer can expect to meet with us at least 3 times with this package. In each meeting we will be asking in-depth questions about the business as well as supporting the business to brainstorm sections that they have not yet thought about. [For more information, send us a message or email [email protected]]